PwC Expands Crypto Strategy as U.S. Regulation Becomes More Supportive. Source: Steven Lek, CC BY-SA 4.0, via Wikimedia Commons

PricewaterhouseCoopers (PwC), one of the world’s Big Four accounting firms, is moving to significantly deepen its engagement with cryptocurrency and digital asset clients, driven by a more favorable regulatory environment in the United States. According to a report by the Financial Times, PwC believes recent developments in U.S. crypto regulation are making it easier for professional services firms to support the sector at scale.

Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto-related services as clearer rules emerge around stablecoins and digital assets. He highlighted that new legislation and constructive regulatory rule-making are providing institutions with greater confidence to adopt crypto products responsibly. This shift, he noted, is creating stronger conviction within PwC to expand its work across the digital asset ecosystem.

A key catalyst for this strategy is the passage of the GENIUS Act, which focuses on stablecoin regulation. Griggs described stablecoins as a major growth area, explaining that clearer regulatory frameworks are helping firms assess risk, design compliance processes, and build scalable services. He also pointed to the rapid expansion of tokenization, emphasizing that PwC needs to be actively involved as traditional finance and blockchain technology continue to converge.

For years, major accounting and consulting firms kept crypto clients at arm’s length due to regulatory uncertainty and high-profile enforcement actions. These challenges made it difficult to standardize audits, compliance, and advisory services. However, the sector has evolved notably following President Donald Trump’s reelection and a shift toward a more crypto-friendly tone among U.S. regulators, improving the outlook for stablecoins, tokenization, and digital asset infrastructure.

PwC now plans to be “hyper engaged” across both audit and consulting lines, offering services that range from compliance and assurance to strategic advisory. The firm has also been actively pitching clients on how stablecoins can enhance payment system efficiency, including faster cross-border transactions and programmable settlement solutions. As banks and fintech companies increasingly explore blockchain-based payments, PwC’s expanded crypto strategy signals growing institutional confidence in the digital asset market and its long-term potential.